Joy Adenuga

Makeup to me isn’t about covering up so-called imperfections and pretending to be someone you’re not. It’s about self-expression. It’s where science meets art. It’s freedom to enhance one’s natural beauty. 

My name is Joy Adenuga, a multi-award winning, London-based Makeup Artist/Male Groomer, Beauty Expert and Educator.

I have over 13years of experience under my tool belt. I have worked on Global Advertising Campaigns for Google, Kelloggs, Unilever, BBC, Cantu Beauty and more, to hosting teaching Events with Pinterest, Tom ford Beauty, Bobbi Brown, Professional Beauty UK (to name a few).

With Clients such as Golda Rosheuvel, Wunmi Mosaku, Leigh-anne Pinnock and more, I work regularly on Red carpet events, Commercials, Editorials and Celebrity Press Junkets with Netflix, The Walt Disney Company, Amazon, Paramount and more.

I have been featured on BBC world news, ITV – This morning, British Vogue, Yahoo style, Cosmopolitan, Harpers Bazaar, Elle, The Independent, Glamour, Buzzfeed, Sephora US, The Sunday times and many more.

I have sat as a Jury at the BAFTAS for Makeup & Hair Design. I’ve also been a Judge at both The ASOS Beauty Awards and The Wedding Industry Awards.

Clients will always feel safe in my hands as I always build their trust. Helping them see their beauty that already exists and bringing that confidence out. This is what drives me and motivates me everyday. It’s cheesy, I know, but I’m lucky enough that I can continue spreading that Joy.

— Joy Adenuga